Pam grew up in Le Sueur, MN.  She met Kevin, her husband of 25 years when they both attended the University of Minnesota.  In 2005, they chose the beautiful rural Red Wing area to be their forever home.  While their five children attended Goodhue Public School, Pam prioritized staying at home to raise their family over her career.  As a result, the Altendorfs were faced with the many financial struggles of having a one-income household.  Ultimately, this pushed Pam outside of her comfort zone and she began her own business in direct sales.